The First Market Playbook
Is This You?
If you're nodding at more than one of these, you're exactly who I built this for.
You know it's a lot, you just can't see the order of it yet.
You're either guessing, or charging so little you're basically working for free.
So you either over-make and burn out, or under-make and sell out by 11am.
Not one you stand behind hoping someone makes eye contact.
They don't have a secret. They just did it once before you did.
Everything Inside
Start from your market date and count backwards. The sequence never changes — only the spacing does. Seven modules take you from "I think I want to do a market" all the way to "here's what I'd change next time."
Pick & Vet Your Market
How to find markets worth your time, size them up before you apply, and actually get accepted.
Price Your Products
The pricing calculator that ends the guessing — so you're covering costs and paying yourself, not just breaking even.
Make Your Inventory
How much to actually bring, so you're not over-making yourself into the ground or selling out in the first hour.
Build & Plan Your Booth
Layout, the editable sign templates, and the small things that make someone stop instead of drift past.
Pack & Prep
The master packing list, so you're not up at midnight the night before wondering what you forgot.
Working the Booth
What to do — and what to say — from setup to teardown, including the awkward "just looking" moments.
The Debrief
The after-market template that turns your first market into your second one being noticeably better.
Why the Countdown Changes Everything
- Guessing at prices and hoping it works out
- Over-making until you're exhausted, or selling out by mid-morning
- A booth people glance at and keep walking
- Leaving half your setup at home
- No real idea whether you made money
- A pricing calculator that actually pays you
- Inventory math that fits your specific market
- A booth built to make people stop
- A packing list you just follow, line by line
- A debrief that hands you your real numbers
What's Included
All 7 modules, from twelve weeks out to the day after. Read it straight through or jump to wherever you are in your countdown.
Event tracker, a dual-direction pricing calculator, and an inventory planner — all in one. Works in Excel or Google Sheets.
Prices, bundles, payments, and email signup — open the link, click "use as template," and make them yours in Canva.
Master packing list, booth kit checklist, and an email signup sheet — all editable and print-ready.
Ties every tool together so you're never guessing what to use when. This is the map for the whole thing.
How You'll Get It
The workbook and spreadsheet download the moment you check out — no waiting on the mail.
Signs and checklists open as Canva "use as template" links. Click, duplicate, make them yours!
The Start Here page maps every file, so nothing gets lost and you always know your next step.
Use it for your first market, then your fifth, then your fifteenth. It doesn't expire.
I made every mistake so you could have this shortcut.
I'm Mia — I built The Posh Pup Collective selling dog bandanas at markets long before it was anything close to full-time. My first market, I brought the wrong amount of everything, priced half my stuff wrong, and spent the whole day figuring out what I should've known before I set up.
This is the playbook I wish someone had handed me. Not theory, not a guru speech — just everything I got wrong, turned into a countdown you can actually follow!
Frequently Asked Questions
Is this just for dog bandanas? ▾
I've never done a market before. Is this too advanced? ▾
What if my market is next week? ▾
Is it a PDF or a course? ▾
Can I use the templates for my own business? ▾
What do I need to use it? ▾
What's your refund policy? ▾
Your first market, already figured out.
Grab the founding price before the window closes — then go book that market!